6 Major Local SEO Ranking Signals You Need to Pay Attention
It’s the local SEO that is the most difficult for the vast
majority. Local SEO is the need of an hour as search engines display the most
relevant results to the users. Their goal is to list the most relevant and
useful content for their users. A person residing in Las Vegas won’t be
interested in finding a locksmith located in San Francisco. Therefore, many
businesses have to adopt a local SEO strategy. If you run a local business,
here are a few useful local SEO ranking factors.
1: Use of Keywords
Keywords are necessary for developing a local SEO strategy.
It’s a better approach to create a list of keywords for targeting. Take help
from these keywords to develop a local SEO strategy for your business. Try to
include long term keywords for ranking your business. Long term keywords help
you target your business location. Most of the users search for their desired
service along with the location. They would search for “best barber in
California* rather than “best barber”. So, these long-term keywords narrow down
the search results for the users.
2: Online Directories
Online Directories such as Googly My business, Yelp and
Apple maps help people find your business on the web. Make sure you have listed
your business on all major online directories. These directories also help
search engines determine the value of your content. A few famous online directories
are listed below:
- Yelp
- TripAdvisor
- Foursquare
- Apple Maps
3: Google My Business
Google my business is a kind of must-have thing for local
SEO needs. It lets you add your physical address, live location, and other
important business details. Therefore, it is necessary for multiple businesses
SEO needs. Only business owners could list their business on Google My
Business. Once your business is listed on Google My Business, people would find
it easy to locate you. Also, it will add value to your business. Optimize your
local SEO ranking with Google My Business. Its free, convenient, and easy to
rank your local business.
4: Quality Backlinks
How one can forget the importance of backlinks while
discussing local SEO ranking factors. A Backlink is a backbone for optimizing
the content on the web. The formula here is the same one, the more backlinks,
the more chances of being ranked higher on search engines. Also, links help you
generate better traffic resulting in better sales. Backlinks help Google judge
the credibility of your business. It would consider your website as a
trustworthy platform. If you are starting out new, you can also request famous
bloggers and website owners to post your content. You can create backlinks by
- Writing Quality Guest posts
- Building Broken Links
- Writing Testimonial Content
5: Positive Reviews Count
Online reviews have their own importance for optimizing your
local business. Ensure that your listed business has enough number of positive
reviews posted on the web. These reviews will help search engines determine the
value of your business. When people frequently post good stuff about your
services, Google considers your business as a positive thing for the web
community. The 5-star reviews could do wonder for your business.
These reviews not only help your rank higher but also helps
other customers get an idea about your products and services. A good number of
positive reviews will help your customers judge your services. An easy way to
have a good number of online reviews is to request your customers to review
your products or services. Share them the link where they could post a review.
You have to make it easier for others to post positive comments regarding your
business.
6: Enhanced User Experience
Out of all the above-mentioned factors, the user experience
is the most important and valuable factor. The way your users interact with
your website says a lot about your business. Your goal should be to enforce
people to stay on your website. You want them to spend some time roaming around
your website. If you want to find out which of the
listed factors are important for local SEO? here are some factors that
help will help you improve your user’s experience.
-Low Bounce Rate
The bounce rate refers to the number of people who landed on
your website and then went back immediately. The bounce rate has to below if
you want to engage your audience. Post relevant content, try to meet their
search requirements
-Mobile-friendly web page
According to a study, more than 70% of the users search for
a local business on their mobile devices. Therefore, it is important to
optimize your website for mobile devices. Smartphone friendly websites are
convenient to navigate.
-Call to action use
If you run an E-commerce site, the use of the right call to
action could do wonders for your business. Make sure you add relevant CTA words
in your content.
-High Landing Rate
Compared to the bounce rate, the lending rate is the amount
of traffic your website achieves. It also includes the number of users who
stayed at your web page for a while.
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